Aaron Lane oversees the interactive marketing division of the Atlanta Hawks & Philips Arena as Director of Digital & New Media. His eclectic career has spanned a wide array of fields including sports & entertainment production, software development, arts advocacy, event planning & execution, publishing, consulting, and even the hot new worlds of augmented, virtual, and mixed reality. Aaron is now using his diverse range of acquired knowledge to provide content and experiences that keep both basketball and event going fans entertained, engaged, and ultimately, coming back for more.