Robert Alberino is in his sixth season as the teamís vice president and executive producer. He oversees all marketing, creative and design as well as the teamís in-house production division, 49ers Studios. Alberino leads a team tasked with creating all multimedia and broadcasts across the teamís various platforms (television, stadium entertainment and web). He also oversees all social media and new media for the franchise.

Before Alberinoís arrival in 2013, he served as the vice president of media and marketing for the Kansas City Chiefs (2010-13). His production division, 65 Toss Power Trap Productions, garnered the most broadcast and event-production accolades in Chiefs history while taking Arrowhead Stadium to league leaders in fan engagement and entertainment.